I have created many types of catalogs, from three-ring binders acting as furniture makers’ printed showrooms, to stapled or bound catalogs, price lists and technical manuals with hundreds of pages of photos or illustrations. Catalog design is an artform and … Read More
How do you tell the difference? I throw the terms 4D, animation, and motion graphics around here a lot. So here’s a little primer on my own definition for each term. When I use the term 4D, I’m referring to … Read More
Since I was a boy, making models always appealed to me. I guess it goes to back to my year in Cub Scouts and the Pinewood Derby. I built my car without help, and I loved it. From there, it … Read More
Linea Forma, Italian for “line and form”, was never easy for people to pronounce without hearing it once. Or several times. The blog, Giobbi Designs, suffers a bit from the same problem. My Italian surname has been pronounced more ways … Read More
So much to say … Giobbi Designs is the new blog for 35 year old Linea Forma Design. Started in Sausalito, California in 1980 as a partnership between myself and Ron Skaff, an industrial engineer, we chose the name Linea Forma … Read More