Wizardry 101
I talk about “making magic” often in this blog when I’m referring to 3D models used for product storytelling. And indeed, those models do make magic. But I really took it to the next level in 2009, when my long … Read More
What’s Going On Behind the Wall?
Want to take a look? No problem. Welcome to my magic show. StormwateRx LLC designs, manufactures, installs and maintains stormwater filtration and treatment for industrial customers. Their products are container-sized units that are installed above and below ground. Photos of … Read More
Tidying Up the Creative Mind
I once gave a speech at a Toastmasters meeting years ago speaking on Maren’s Project Management System. It went something like this: 1. Latch onto one of a million ideas rattling around in my head. 2. Think about the idea/research/learn … Read More
Visual Storytelling…with Big Trucks!
The client can usually identify a problem, but do they always know the best solution? We each have our area of expertise. Mine happens to be visual storytelling: creating the best presentation to convey information quickly and easily in an … Read More
Creating Technical Catalogs That Sell
The position, size, color and proportion of each element on a page or spread of a catalog is deliberate—or should be—to maximize readability, ease of use, flow of information, and ultimately, generate sales. After a quarter century of creating labware … Read More