I spent this past month working with a new client who is developing an innovative gel spring system that can be built into shoe insoles, bicycle seat pads, chair cushions and numerous other applications. My task was to show a … Read More
Remember when Time Magazine printed a darkened version of OJ Simpson’s mug shot on their cover? The controversial image started a public discussion of journalistic ethics and also enlightened the public as to how photos can be subtly altered to … Read More
Whether Sherlock Holmes , Hercule Poirot or any mystery or suspense story, the big reveal at the end answers all questions. It’s the final revelation of information that has previously been kept from the characters and/or the viewers— ”Soylent … Read More
In the years I’ve worked with Labcon, a laboratory plastics manufacturer, we have produced many catalogs and brochures together, and since 2011, I have also created a range of corporate videos: their sustainability story, as well as product and process “explainer” videos, … Read More
There are so many decisions to make in the creation of product marketing tools. I’ve covered many of them in previous posts. Today, let’s talk about reality. A product image typically demonstrates either specific features or functions. It must be … Read More