There are so many decisions to make in the creation of product marketing tools. I’ve covered many of them in previous posts. Today, let’s talk about reality. A product image typically demonstrates either specific features or functions. It must be … Read More
I recently joined a new gym, and attempted to use each piece of Nautilus equipment following the instructions posted on each machine. Each has an illustration of a person using the machine with color shapes applied to the parts of … Read More
In my March blog post, I wrote about a new cartoon character animation app I’m working with. I’m really having a good time with it. So today I want to write about the full range of animated characters I work … Read More
During the second half of the 1970’s, I lived in and around Oakland, CA and worked for high-end office furniture manufacturer Modern Mode, or MMI, as in “2001”. I started there just as the company had a major growth spurt … Read More
I am proud to present the first guest post from my dear friend from down-under, Ron Skaff, original partner and co-founder of Linea Forma in 1980. Bill Giobbi As I have been separated from graphic and industrial design for a … Read More