In high school, I was obsessed with finding and listening to new music. I went to multiple record stores almost every week looking for the latest and greatest. I had over 400 albums when I started college, and they probably … Read More
Chinese Buddhist monks developed block printing around 850, carving their intricate characters and images into the surface of wood blocks to print their scriptures. But it was Johannes Gutenberg’s invention of the printing press, with its movable type in 1440, … Read More
In the years I’ve worked with Labcon, a laboratory plastics manufacturer, we have produced many catalogs and brochures together, and since 2011, I have also created a range of corporate videos: their sustainability story, as well as product and process “explainer” videos, … Read More
There are so many decisions to make in the creation of product marketing tools. I’ve covered many of them in previous posts. Today, let’s talk about reality. A product image typically demonstrates either specific features or functions. It must be … Read More
I recently joined a new gym, and attempted to use each piece of Nautilus equipment following the instructions posted on each machine. Each has an illustration of a person using the machine with color shapes applied to the parts of … Read More